From Visibility to Credibility, the benefits of exhibiting at a conference are numerous for brands and businesses
These days, social media marketing and email marketing seem to have ousted face-to-face marketing, but none of the outbound marketing methods beat the quality leads face-to-face marketing generates.
Exhibiting at a conference or business expo provides the chance to meet new faces and industry leaders. You also get the opportunity to showcase your business services to a large target audience under one roof at once. This is not easily achievable with digital forms of marketing as it could take weeks to months to build awareness. From building brand awareness to gathering qualified leads, exhibitions serve as a potent marketing platform.
If you are still in doubt, these five benefits of exhibiting at a conference should convince you.
This is one of the ultimate benefits of exhibiting at a conference or business expo.
As popular as social media marketing is, it is hard for it to engage prospects in a meaningful conversation. Everyone’s need is unique and the one-size fits all vehicle offered by social media marketing might not be enough to convert a lead. Talking to potential leads allows you to converse about real-life relevant scenarios, thus helping them navigate scenarios where your product or service might be a good fit. This is what exhibiting at a conference offers.
Potential customers are likely to be easily convinced by a person in front of them than a huge ad banner on social media. Not even email which offers more personalization can be as convincing. You can easily take advantage of this to promote the products or services your business offer.
The success of any marketing campaign is based on customers’ trust and loyalty. This is what every business strives to achieve. What better way to be trusted by prospects and customers than to be able to see and communicate with your brand in real life. It builds a sense of trust to see the people behind a company in person, especially when one has only seen the company in ads.
More so, exhibiting regularly will helps build brand retention and recall. The more your potential prospects see and interact with your brand, the more likely are they to convert to a customer. No wonder even the biggest brands in the world are still seen at various expos as they use this opportunity to connect with existing and future customers.
Chance To Study Your Competitors
Here’s a spin on a popular quote that goes “keep your customers close and your competitors closer”. Conferences and trade shows allow you to learn from your competitors. You get the chance to find out what they are doing right and how you can implement it in your own business. You also get to evaluate how they successfully market their products and services.
As a business, you should be aware of your successful competitors and comprehend the strategy driving their success. Conferences provide an opportunity to do this.
New Business Connections
Conferences are a great place to meet industry professionals and network with industry leaders. It is a great place to build new warm connections. You have an opportunity to meet your next customer but also have an opportunity to meet a new business partner or vendor that could help you expand the supply chain for your products.
So, asides from getting new customers to buy your products or subscribe to your service, you can build a new relationship with other vendors and contractors. These vendors and contractors can help your business grow.
Customer Awareness And Education
It is easier to tell a story about your brand face to face. Easier to convince potential customers that your product is the right choice for them. Exhibitions provide you with an opportunity to educate prospects on the purpose of your business. You can tell them the story that fits their narrative and solves their problems. It allows an opportunity to personalize the awareness for your prospects and customers.
Quality Leads And Sales Generation
The main purpose of marketing for every business is to generate sales and sales come from leads. The face-to-face marketing experience of exhibiting at a conference, makes it easier to generate more well qualified leads than any form of cold marketing.
Usually, attendees of a conference are there because the conference and the themes are relevant to them. Their attendance is intentional and not accidental. This makes them a targeted audience and thus they could easily convert to quality prospects. With a strong sales pitch at a conference that aligns with your niche, you could walk out with a long list of qualified leads and might also walk away with a few sales made at the conference itself.
The benefits of exhibiting at a conference are multiplied when you attend a conference that’s well organized. Organizers of business and entrepreneurship conferences such as TiEcon provide all the features exhibitors need to have a successful virtual exhibition.
Check out the TiEcon expo page to see all the features and special deals TiEcon has in place to help exhibitors generate quality leads and achieve maximum ROI.